Concept of Digital Marketing

Marketing Function

Planning Stage Consideration

Competitive Research

Industry Research

Developing Objective

Traditional Vs Digital Marketing

Digital Research

Audience Research

Paid vs Organic Search

Keyword Analysis Research

Types of Keywords

Turning research into Content

Search engine algorithm

Measuring Success

How Search Works

Basic and Advanced techniques

On page & Off page Optimization

SEO plan of action

Types of SEO metrics

Local SEO

Content creation tools

Community management

Brand storytelling

Content seeding

Content marketing strategy

Define your personality

Content platforms

Content promotions

Bidding, Budget and Quality score

Google ads

Traffic conversion and landing

Ad scheduling

Ad Delivery

Keyword search

Search ads, banner ads, Video ads, product listing

Understanding Google ads express

How to create campaigns

Understanding google MCC

Defining campaign strategy

Campaign setup

What is social media

How social media help business

Choosing right social media

Facebook, Instagram, Twitter, video marketing

Developing unique content

Behavioral and cultural standard for social media

Social media training

SMS & Email Service Provider

Campaign performance

SMS & Email campaign creation

Email design & its component

Minimizing bounce and unsubscribes reports

Contact Database

SMS & Email strategy

Data Capturing

Email subject line

SMS & Email copy

Campaign delivery Challenge

What is media buying

Understanding client business

Finding website to advertise

Media buying case studies

Top media buying websites

Understanding your TG

Media buying tools

Introduction to web analytics

Setting up analytics account

Google Analytics interface

Dashboard

Shortcut / Interface feature

Advertising linked with analytics

Admin interface

Managing Accounts/users

Real-time data / Home Tab

Intelligent Events

Data selection & Comparison

Google search console

Basics Of reputation Management

Brand Monitoring

Building positive links

Tagging

ORM Tips

Removing negative commands from google

Online Monitoring

Analyze client business

ORM Techniques

ORM Tools

ORM useful tricks

Audience Insight

Ads Managers

Ads Functions

Setup and customization

Understanding targeting

Facebook, Twitter , Instagram, LinkedIn and snapchat analysis

Facebook canvas

How to understand report and metric

Creating ads

Drafting ads for social media

Creating and Activating AdSense Accounts

How ads works

Ads Functions

Ad code implementation

Improving ad revenue

Using google analytics with AdSense

Channel publisher toolbar

Azure App Service

Products & partnerships

AdSense for YouTube

Reports